In the 18th Edition of the John Collier Survey, we refer to environment, social responsibility, good governance and financial sustainability (ESG) reporting by a company chaired by one of South Africa’s most generous golf benefactors. Furthermore, just last week Africa’s leading entertainment platform, MultiChoice, which provides, inter alia, extensive coverage of golf, published its ESG Report. Why do these companies voluntarily publish their comprehensive ESG Reports? It is because they acknowledge that ESG commitments are not an add-on but are fundamental to who the company is and how they do business. In this regard while golf receives extensive support from these and other organisations how does the golf industry itself measure up in terms of sustainability-ESG status reporting?