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I recently shared the Old Tom Capital 2026 Golf Industry Outlook with a member of a private club that travels internationally. It’s one of the most data-rich reads on where the golf economy is heading, and for those of us operating with South Africa in mind, the signal is hard to ignore.

As global travellers become more intentional about where and how they spend their time and money, sustainability is no longer a “nice to have.” It has become a deciding factor. And in the world of golf tourism, a powerful shift is underway.